MediaAnalyzer Software and Research GmbH and MEDIAH have just concluded a partnership for the Belgian market. MediaAnalyzer has developed the innovative AttentionTracking™ technology which has set classical eye tracking free from its laboratorium environment in 2002. With the MediaAnalyzer AttentionTracking™ methodology, large groups of respondents can participate online in attention tracking research. This online solution turns pre-testing the effectiveness of advertisements in their ability to draw the attention towards the most relevant elements of the advertisement into a quantitative research tool. The MediaAnalyzer methodology offers a complete and validated advertising effectiveness measurement which looks at attention in the first place, but also analyses the emotional and cognitive processing of the advertisement and its impact on branding and (buying) behaviour. For each medium a specific solution has been developed:

Spot.Analyzer offers a ground breaking EmotionTracking technology to measure online the second by second emotional response to audio visual stimuli. As ‘emotion’ is the crucial element in TV advertising effectiveness, this research tool offers huge potential to understand and improve the impact of commercials.

To download the press release (in Flemish), click 'download file' below.