Dr. Steffen Egner, President and Founder of MediaAnalyzer Software and Research GmbH, and Patrick Hermie, are invited by GRP to give a presentation at the GRP Symposium next September 25 entitled:
“MediaAnalyzer - Online Tracking of Attention and Emotional Response to Advertising.”
AttentionTracking™ offers a view through the consumers’ eyes without directly measuring the eye. The founding father, Dr. Steffen Egner, will present the scientific background of AttentionTracking™ technology and of Emotion Tracking, the new online tool for measuring the direct emotional response to audio-visual content. Both methods will be illustrated by cases and findings from the research conducted since 2002.
Posted on: 18/08/2008