IAB Belgium launches the data collection of the IAB AdEx Belgium 2008 study. The survey has the ambition to measure the gross invoiced revenues of a broad spectrum of online advertising channels. Like last year MEDIAH BVBA will organise the data collection, the information analysis and reporting. Download the attached file to read the article about IAB AdEx 2007 published in the IAB magazine.

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Posted on: 28/02/2009

CUSTO, the federation of customer media agencies, announced the official start of the CUSTO-meter in a press release. The CUSTO-meter measures how readers read, perceive and are influenced by customer media. Each test questions readers of a specific title and issue about their reading behaviour and what they think about the magazine, its content, their perception of the brand, their attitudes towards the brand and how the magazine stimulates them to take action. MEDIAH developed the method and runs the research. Download the file to read the full press release (Dutch & French).

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Posted on: 27/02/2009

I am enjoying a short break with my family.
Next Thursday February 26, I will be back at your service

Alaaf!

Check the MediaH CMI tab and discover the "Content Marketing/Customer Media INVESTIGATIONS" services we now offer to advertisers and customer media agencies.

Customer Media is one of the fastest growing communication channels. 79% of the UK population reads at least one customer magazine title! In Belgium the agencies member of CUSTO publish some 190 titles, totalling a massive yearly circulation of almost 100 million copies. The yearly revenue growth of the sector is 12% per year.

But Customer Media is more than customer magazines only. Offering trusted and desired content through all touch points is the ambition of good content marketing strategies. By offering a series of research services and project briefing consultancy, MediaH CMI has the ambition to become a leading and trusted service provider for the Content Marketing sector in Belgium.

MEDIAH also runs the CUSTO-meter for CUSTO, The Belgian Federation of Customer Media Agencies. 

Posted on: 11/02/2009