It was predicted and it seems to be happening: screens play an ever increasing role in our lives. The television screen is still dominant in our homes, with digital TV and time shifted viewing providing us with more opportunities to watch. We have a ‘wii-fit’ at home and we now even work on our condition in front of the television set. Isn’t that’s a great alibi for couch potatoes!

But, people who have access to online and mobile video, can even enjoy more hours of video fun. According to the ‘Three Screen Report’ just released by The Nielsen Company in the US, that’s exactly what happens. The average TV viewing time (May 08 vs. May 07) increased by 4% to an average of 127 hours and 15 minutes (age 2+). Perhaps more surprising is that watching video on a mobile phone (average of 3 hours and 15 minutes per month (subscribers)) is more important than watching video on internet (2 hours and 19 minutes).

Especially the 12-17 age group are heavy mobile video users with an average (only those that subscribe and use video on their mobile phone) of 5 hours and 25 minutes per month. It looks like a new generation of “mobile natives” is emerging!

Posted on: 30/07/2008