The Sesame Analysis and Planning Software is evolving towards the new 'SESAME 2.0' version to be released mid 2009. In the meantime some updates and extra options will be added in the course of the coming months.

In September, with the publication of the new CIM Press results, a first smaller software update will be released. The update makes it possible to use 'long names' (up to 32 characters) in every output. This will improve the readability of the reports when long media title names, complex target descriptions, attitude items, etc. are involved.

The next novelty will be the release of the 'SESAME LIBRARY'. This extra tool allows to save a number of user defined reports that are automatically updated with every new data release by simply opening the report.

More improvements and novelties are planned. Will be continued....

Condé Nast USA has commissioned eye tracking research agency MediaAnalyzer to examine the effectiveness of its clients' ads, especially for its long-term advertisers.

MediaAnalyzer’s web-based 'AttentionTracking' technology tracks the path of eye movement while a print or online ad is being viewed. This, combined with a questionnaire, allows MediaAnalyzer to assess the ads that leave the most lasting impressions.

Scott McDonald, Condé Nast’s Senior Vice President of Marketing Research, said the partnership enables the company to offer "a unique value add to advertisers in our publications". Using MediaAnalyzer's methodology, he says, "helps our advertisers maximize their ROI and determine whether readers are engaged with their ads."

"In an increasingly competitive magazine market—with publishers fighting declining circulation numbers and a shift in ad dollars to other media—it is important that publishers continue to differentiate their products and offerings from the competition," Charles Boyar, MediaAnalyzer’s Vice President of US operations told Brandweek.com. "Research can help publishers create better-looking and more compelling magazines [and websites] and can aid them in helping their customers to create ad campaigns that will best address readers."

Source: fipp (Brandweek.com/MediaAnalyzer)

Posted on: 18/07/2008

Commercial video is by far the advertising medium with the strongest emotional effect. Some commercials can even become the "talk of the town". It takes important media budgets to run video campaigns on television, in cinema or on the internet. Pre-testing with Spot.Analyzer is the best way to maximize the return on investment of video commercials.
 
With the Spot.Analyzer we offer an extensive, action and recommendation oriented pre-test on the effect of your advertising. The basis of Spot.Analyzer is the integration of measuring emotion with the exclusive EmotionTracking method and a unique and validated detailed impact survey. Through our online-based technology, we are able to conduct large scale, on target tests cost-efficiently within a few days.

You can download the brochure here or ask for a free demo.

Download file
Posted on: 12/07/2008

Only what is seen can make an impact! The most important task of a print ad in an editorial environment is to draw the reader's attention to it and hold it.

With the Print.Analyzer we offer an extensive, action and recommendation oriented pre-test on the effect of your advertising. We test the target group directly using the relevant keys to success. The basis of Print.Analyzer is the integration of attention analysis with AttentionTracking™ and a detailed survey, which has not only been tried and tested but is also unique to the market. Through our online-based technology, we are able to conduct national tests cost-efficiently within a few days!

Download the brochure or ask for a demo.

Download file
Posted on: 11/07/2008

MediaAnalyzer Software and Research GmbH and MEDIAH have just concluded a partnership for the Belgian market. MediaAnalyzer has developed the innovative AttentionTracking™ technology which has set classical eye tracking free from its laboratorium environment in 2002. With the MediaAnalyzer AttentionTracking™ methodology, large groups of respondents can participate online in attention tracking research. This online solution turns pre-testing the effectiveness of advertisements in their ability to draw the attention towards the most relevant elements of the advertisement into a quantitative research tool. The MediaAnalyzer methodology offers a complete and validated advertising effectiveness measurement which looks at attention in the first place, but also analyses the emotional and cognitive processing of the advertisement and its impact on branding and (buying) behaviour. For each medium a specific solution has been developed:

Spot.Analyzer offers a ground breaking EmotionTracking technology to measure online the second by second emotional response to audio visual stimuli. As ‘emotion’ is the crucial element in TV advertising effectiveness, this research tool offers huge potential to understand and improve the impact of commercials.

To download the press release (in Flemish), click 'download file' below.