Media Planning today is becoming increasingly complex. More media and communication channel options become available and are competing for the consumer’s time and attention. Consumer understanding and targeting are key to mixing the right media and communication channels to get the message across. Therefore the media planner and media researcher need research and analysis and planning tools that can handle this growing complexity. It is our ambition to use the Sesame platform as a spring board in the development of new cross media, effectiveness tracking and consumer insight studies in the years ahead.
is a state of the art data analysis and media planning system designed to the needs of media researchers and media planners. It offers a wide range of analysis and planning options:
On top of a user friendly interface, that guides you through each step of the analysis or scheduling process, SESAME offers very performant graphics:
The software is available on a license basis for single or multiple users. The yearly license fee includes training, updates and technical support.
Surveys:
CIM Press and PMPA studies are available through SESAME to subscribers of these studies.
The 'Kaderledenstudie - Etude Cadres et Dirigeants 2009 is also available to the subscribers of this study.
CIM Metriprofil is now also available through SESAME to subscribers of this INTERNET study.
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BUT, we offer MORE than just a standard data analysis and media planning package.
Your proprietary studies can be loaded into the software for your own analysis needs or to make them available to your clients and prospects. As MEDIAH is an independent player we are open to handle studies from any research company. A questionnaire and an ASCII file is basically all that is needed to integrate your survey into the software. A team of specialists is available to set up the database fast and at a competitive cost. We handle the installation of the software and database at your customers' offices and can organize training sessions for the users.
MEDIAH & Sesame Systems are also your ideal partners to innovate and develope ad hoc planning tools. In a changing media environment existing models and tools sometimes no longer fit the needs of media companies and agencies.
The MAGlab Planning Tool and WAR-study developed with MAGlab by Febelmag for magazines is an example of designing and building new solutions for new needs. In short the project consisted of building a dynamic planning tool to handle the time dimension in magazine schedules. From the WAR-study diary observations of magazine reading were available. These data were modeled to produce audience accumulation data. A calendar based scheduling tool was built to handle these data and to produce a completely new way of planning magazines:
Contact us for a free demo or to know more about the possibilities and license fees