For many businessess and consumers, the internet has become an increasingly more important component of what they do. There are many areas in which the internet is a fixed part of the buying decision: customers learn about and compare products, and get in touch with companies directly.
The experience of a web site - the user experience - contributes very directly to the response and conversion rates obtained on the web site, and to the overall image of your company and its products.
Usability.Analyzer is a quantitative research methodology that combines AttentionTracking (online eye tracking) and Remote.Lab (online usability test) to analyse the visibility (How do users explore the site?) and usability (How intuitive is the use of the site?) of web sites.
Usability.Analyzer is now available in for Belgian customers through MEDIAH.
Posted on: 5/09/2008