The Sesame Development Team never stops developing the media analysis & planning software further.
In the past years the emphasis has been put on the development of real cross media planning tools, that are now fully deployed in countries like Sweden, Singapore, Japan and Pakistan...
The specific approach of media research in Belgium did unfortunately not allow us to take full advantage of these developments yet.
But, it is clear Sesame can handle much more than Print (reading probabilities) alone...
Discover the new developments that are expected in 2010 and beyond.
Posted on: 15/01/2010