Patrick Hermie has been working as an agency media planner and later as marketing and research director at a series of publishing companies in Belgium for the last 20 years. Patrick is now running his own consultancy business, MEDIAH bvba, specialising in advertising and media research and consultancy.

Patrick is co-author of a series of media research papers. The paper ‘Magazines Deserve Time – The Sequel’ on magazine audience accumulation over time, was presented at the ARF week of workshops in 2001 in New York. He is also co-author of the book ‘Stop/watch – everything on the impact of advertisements in magazines’, published in January 2005 (view presentation). The paper: ‘The WAR project. A small step up the ARF Media Research ladder, a giant step forward in magazine planning’ was presented at the Worldwide Readership Research Symposium in Prague in October 2005. A presentation of the WAR project was also given at the EMRO conference in Tallinn in May 2006 and at the ASI European Effective Communications Conference in Prague in June 2006. In 2007, Patrick was co-author of the paper ‘Real cross media planning for television and magazines’ that was presented at the Vienna Worldwide Readership Research Symposium. In 2008, Patrick contributed to the paper 'Bringing magazine measurement into the 21st century' for the Esomar WM³ research conference in Budapest.

Patrick Hermie’s Specialties:
out of the box thinking, project management, audiency research, advertising effectiveness research, media planning, media creativity, commercial strategy and product development for advertising sales houses,…