This presentation, prepared for the GRP Symposium (Brussels, September 25), explains the scientific background of  MediaAnalyzer's AttentionTracking™ and EmotionTracking© online research technologies. 

AttentionTracking™ is an intercative, online based procedure for measuring attention. The procedure makes use of the fact that humans are only in command of one, inseperable attention that controls motor activity as well as perception. For this, the hand and eye movements of respondents are synchronized in a short training session. Algorithms for data cleaning ensure flawless and high quality data.

EmotionTracking© makes use of an improved scroll-bar technology.Before the measuring begins, respondents are instructed on how to rate the TV commercials. A mouse movement towards the left indicates a negative emotion and a mouse movement to the right indicated a positive emotion. Through a change in the background color (red - white - green) respondents receive direct feedback on their current emotional rating of the commercial. 

You can download a pdf of the presentation. 

Last Tuesday the results of the IAB AdEx survey 2007 were presented by Stéphanie Radochitzki (Media Contacts) and myself. 32 agencies and sales houses took part in the survey. The results show an increase of 41% of the total online advertising market in Belgium. The study further provides an overview of spendings and evolution of advertising channels such as display advertising, keywords, e-mail, etc. To view the presentation visit the IAB-Belgim website.

Posted on: 19/09/2008

For many businessess and consumers, the internet has become an increasingly more important component of what they do. There are many areas in which the internet is a fixed part of the buying decision: customers learn about and compare products, and get in touch with companies directly.
The experience of a web site - the user experience - contributes very directly to the response and conversion rates obtained on the web site, and to the overall image of your company and its products.

Usability.Analyzer is a quantitative research methodology that combines AttentionTracking (online eye tracking) and Remote.Lab (online usability test) to analyse the visibility (How do users explore the site?) and usability (How intuitive is the use of the site?) of web sites.

Usability.Analyzer is now available in for Belgian customers through MEDIAH.

Posted on: 5/09/2008