Mixing methods for greater success on the web

Usability.Analyzer is a quantitative research methodology that combines AttentionTracking (online eye tracking) and Remote.Lab (online usability test) to analyse the visibility (How do users explore the site?) and usability (How intuitive is the use of the site?) of websites.

For many businessess and consumers, the internet has become an increasingly more important component of what they do. There are many areas in which the internet is a fixed part of the buying decision: customers learn about and compare products, and get in touch with companies directly.

The experience of a website - the user experience - contributes very directly to the response and conversion rates obtained on the web site, and to the overall image of your company and its products.

With our mixture of methods, we analyze your website's user experience:
- Individual tailoring to your goals and to the questions you want answered
- Time- and cost- efficient
- Founded on international benchmarks
- At the early stages of development - from screen design to a clickable dummy site to a website which has already been placed on line

Typical questions that get raised are:
- How can the conversion rate be increased?
- Does the website communicate the desired content?
- Is the offer understood?
- Do users manage to handle the functions?
- Is the desired information found?
-Why do so many users hit on a particular location?
- What can I learn from the competition?
- What layout version gets people where they want to go?

Visibility Analysis
Learn how users explore your website. What gets looked at and what doesn't.
Efficient visibility is a prerequisite for a website to be intuitively usable. Visibility analysis studies eye movements on the relevant pages with the help of the innovative AttentionTracking™ technology and provides answers to the following questions:
- How do users' eyes move across a web page?
- How much attention is paid to the different regions?
- Is attention directed to the relevant elements?

Remote.Lab quantitative usability tests
How intuitive is the use of the website and what problems arise?
The Remote.Lab is an online usability test in which a large number of test subjects are directed onto the website after having been given a specific assignment. Subjects attempt to carry out the assignment and they document their experience is using your website. Persons are invited to participate in the study based on your specific target-group criteria.

This method has the following advantages:
- use of your website in a real-world setting
- scenario-based approach with specific tasks
- quantitative sample ensures the statistically predictive power of the analysis
- identification of obstacles and problems
- ranking of problems becomes clear

Feel free to contact us for a demo or a price offer.