What can we achieve together?

Probably a lot, if we put our mutual know how and experience together.

My experience and know how strech from media planning (that's how I started) to managing teams and projects in the field of advertising sales, marketing, market intelligence and media research for traditional and new media.

For advertisers:
- pre-testing and post-testing of advertisements, direct marketing and POS
   material using AttentionTracking™
- pre-testing and testing wear-out of TV commercials using EmotionTracking
- usability tests of (e-commerce) websites using AttentionTracking™
- setting up consumer insights and communication channel effectiveness research
- research and strategic media consultancy


For (Media) Agencies: 
- Sesame media analysis & planning software: data setup of proprietary research,
  development of cross media and channel planning tools, training,...
- pre- and post testing of advertisements (print, web & audio visual) using
  AttentionTracking™ or EmotionTracking
- website usability tests using AttentionTracking™
- research consultancy


For Media Companies:
- project management jobs in the field of advertising sales and marketing
- creating sales arguments and presentations
- research consultancy
- gathering market insights
- pre- and posttesting editorial content and advertisements using
  AttentionTracking™ or  EmotionTracking
- website usability tests using AttentionTracking™
- testing pilots of new TV formats using EmotionTracking
- Sesame media analysis & planning software: data setup of proprietary research,
  development of cross media and channel planning tools, training,...
- training sales and marketing staff on media planning and advertising 
   effectiveness related topics