Mediah.be: News

MEDIAH moves. New address from April 1

Wed, 03 Mar 2010 00:00:00 GMT

We move on 31/03 and will be closed that day.

From April 1, MEDIAH bvba can be reached at a new location:

"MediaHuis"
Sint-Elooistraat 24
9080 Lochristi (Zeveneken)

Effective Advertising Workshop - FREE!

Wed, 10 Feb 2010 00:00:00 GMT

MediaAnalyzer has made a round up of the past 7 years of advertising pre-testing using the innovative AttentionTracking™ and EmotionTracking technologies. The result is a 60-minutes workshop about the do's and dont's in advertising. The presentation contains examples of TV, Internet, Print and Poster advertising.

MEDIAH and MediaAnalyzer now offer this workshop FOR FREE to Advertising Agencies, Media Agencies and Advertisers. Mail or call Patrick (0473 227 601) for a free workshop at your offices.

You can download the information ...

Sesame: new developments in 2010

Fri, 15 Jan 2010 00:00:00 GMT

The Sesame Development Team never stops developing the media analysis & planning software further.

In the past years the emphasis has been put on the development of real cross media planning tools, that are now fully deployed in countries like Sweden, ...

US Magazine Publishers prepare for Digital

Wed, 25 Nov 2009 00:00:00 GMT

One of the biggest alliances ever formed among rival print publishers is being assembled to prepare magazines that can work across multiple digital platforms, including the iPhone and BlackBerry. The group encompasses Time Inc., Condé Nast and Hearst -- houses that together publish more than 50 magazines. The new company will not develop an e-book, but create something that insiders compare to iTunes - a store where people can buy new and distinct iterations of The New Yorker or Time. Print magazines will also be for sale. The consortium's goal is to provide one point of contact for co...

SESAME certified software for CIM Metriprofile

Tue, 08 Sep 2009 00:00:00 GMT

SESAME media planning software has obtained the CIM Certificate to include the CIM Metripofile Study. As soon as we get access to the databases we will comunicate further on the release date. Mail or call us for further inquiries.

VAB-Media & Uit-Magazine

Wed, 17 Jun 2009 00:00:00 GMT

Patrick is now working part time as interim Business Unit Manager of VAB-Media (the internal advertising sales house) and Uit Magazine (the montly travel and leisure magazine). VAB is the leading Mobility Club in Flanders serving 380.000 private members on the road (VAB-Pechbijstand), on holiday (VAB-Reisbijstand) and at home (VAB-Woningbijstand) and serves over 1.000.000 drivers through B-to-B contracts with car leasing and rental companies, fleet owners, etc.

285.000 families receive Uit-magazine. The magazine is appreciated as a valuable part of the membership. According to CIM ...

Magazines' response to the WFA Blueprint

Wed, 01 Apr 2009 00:00:00 GMT

The Research Committee of FIPP (International Federation of the Periodical Press) has published its response to the Blueprint for Consumer Centric Media Research from the World Federation of Advertisers. FIPP supports the main principles of the Blueprint but is critical about the demand for passive measurement systems for all media. A 'hub survey' approach is preferred. The research committee insists on better qualitative measures, the integration of the accumulation of audiences through time in media planning and refining print audience research methods to measure the exposure to the ad rathe...

IAB AdEx 2008 data collection starts

Sat, 28 Feb 2009 00:00:00 GMT

IAB Belgium launches the data collection of the IAB AdEx Belgium 2008 study. The survey has the ambition to measure the gross invoiced revenues of a broad spectrum of online advertising channels. Like last year MEDIAH BVBA will organise the data collection, the information analysis and reporting. Download the attached file to read the article about IAB AdEx 2007 published in the IAB magazine.

CUSTO-meter officially launched

Fri, 27 Feb 2009 00:00:00 GMT

CUSTO, the federation of customer media agencies, announced the official start of the CUSTO-meter in a press release. The CUSTO-meter measures how readers read, perceive and are influenced by customer media. Each test questions readers of a specific title and issue about their reading behaviour and what they think about the magazine, its content, their perception of the brand, their attitudes towards the brand and how the magazine stimulates them to take action. MEDIAH developed the method and runs the research. Download the file to read the full press release (Dutch & French).

Carnival Holiday 21 till 25 February

Fri, 20 Feb 2009 00:00:00 GMT

I am enjoying a short break with my family.
Next Thursday February 26, I will be back at your service

Alaaf!

Optimist tot in de kist

Thu, 19 Feb 2009 00:00:00 GMT

Het zijn zware tijden voor trendwatchers, futurologen en andere voorspellers. Zowat iedereen is er stilaan van overtuigd dat er een crisis aan de gang is. Financiële en economische experts zijn het erover eens dat de zichtbaarheid op de wereldwijde macro-economische toekomst tot ongeveer 0 meter herleid is. En dan is er de consument die bij dit alles nog minder voorspelbaar is dan in normale tijden. Terwijl heel wat kleine beleggers spaarcenten in rook hebben zien opgaan en elke dag honderden werknemers hun job verliezen, wordt deze krokusvakantie het grootste toeristisch succes ooit...

MediaH CMI: new "Content Marketing" services

Wed, 11 Feb 2009 00:00:00 GMT

Check the MediaH CMI tab and discover the "Content Marketing/Customer Media INVESTIGATIONS" services we now offer to advertisers and customer media agencies.

Customer Media is one of the fastest growing communication channels. 79% of the UK population reads at least one customer magazine title! In Belgium the agencies member of CUSTO publish some 190 titles, totalling a massive yearly circulation of almost 100 million copies. The yearly revenue growth of the sector is 12% per year.

But Customer Media is...

SESAME: new version CIM PMP08 + rates '09

Fri, 06 Feb 2009 00:00:00 GMT

For Sesame clients a new version of the CIM PMP08 database is available from today. The update is once again due to some corrections made by TNS Media in the CIM PMP database.

Furhermore a new combination of weekly magazines "Be in the News" (Roularta Media) has been added as requested by CIM.

The advertising rates for 2009 for print media have been updated a second time this year. In the meantime almost all sales houses have communicated their ratecards to the market. The Sesame ratefile contains all the information that was available on February 2, ...

Hoe kunnen kranten de crisis overleven

Wed, 07 Jan 2009 00:00:00 GMT

Voor de kranten in de Verenigde Staten ziet de toekomst er door dalende oplages, dramatische reclameïnkomsten, de financiële crisis en de diepste economische crisis in 80 jaar er niet bepaald rooskleurig uit. Een monument als de New York Times stapelt de verliezen op en stevent af op genoodzaakte drastische ingrepen.

Deze column van The Atlantic maakt een scherpe analyse van de situatie en zoekt uit hoe The NY Times, en kranten algemeen, kunnen blijven voortbestaan. Maar da...

HAPPY NEW YEAR!

Mon, 05 Jan 2009 00:00:00 GMT

May there be royal icing on every cake you bake!

For Royal Icing with Egg Whites:
In the bowl of your electric mixer (or with a hand mixer), beat the egg whites with the lemon juice. Add the sifted powdered sugar and beat on low speed until combined and smooth. The icing needs to be used immediately or transferred to an airtight container as royal icing hardens when exposed to air. Cover with plastic wrap when not in use.

Royal Icing Using Egg Whites:

2 large egg whites

2 teaspoons fresh lemon juice

3 cups (330 grams) confectioners (powdered ...

Wikipedia geeft Christian Van Thillo gelijk

Mon, 15 Dec 2008 00:00:00 GMT

Ik ga maar door op het ‘Christian Van Thillo’- thema. Zo een naam trekt immers aandacht en lokt reacties uit. Wie mijn vorige post goed gelezen heeft, had wellicht wel al door dat ik niet de persoon of zijn ideeën viseerde, maar één element (nl. dat media een kapitaalintensieve sector is die daardoor relatief beschermd is) uit zijn speech aangegrepen heb om het thema van de ‘networked information economy’ onder de aandacht te brengen.

In de ‘Wealth of networks” schetst professor Yochai Benkler de contouren van een beschaving waar...

Launch: MEDIAHost Social Network

Tue, 09 Dec 2008 00:00:00 GMT

The MEDIAHost LinkedIn Group now also connects through the newly created social network on the Ning.com platform.

Follow the link to join: http://mediahost.ning.com/

Christian Van Thillo vergist zich

Tue, 09 Dec 2008 00:00:00 GMT

Vorige week werd onder grote belangstelling het boek “Media in beweging” van Iris Musschoot en Bart Lombaerts gelanceerd. Nogmaals felicitaties aan de auteurs trouwens.

Christian Van Thillo hield bij die gelegenheid een toespraak over het medialandschap in 2018, zoals alleen hij die geven kan. De nadruk lag daarbij op de redenen waarom de zogenaamde traditionele media er in 2018 nog steeds, wellicht in aangepaste vorm en bezetting, zullen zijn. Dat de sterke mediamerken van vandaag ook morgen, indien zij ook het creatief leiderschap kunnen behouden, nog de marktleiders zulle...

Mainstream, Savvy & Silver Surfers

Mon, 24 Nov 2008 00:00:00 GMT

Most of the time new media agents look at the total population and divide it in two groups: the internet enabled population and 'the others'. The goal of the exercise we present here, was to take a closer look at the online population and examine whether this large group (64,7% of the Belgian population 12+) is a homogeneous group or whether we could divide it in segments based on their online activities and intensity. The exercise is a free demonstration of the SESAME Principal Component Analysis. We ran it on the CIM PMPA 2008 survey. We found 3 clusters of surfers:...

Release CIM PMPA survey results in Sesame

Thu, 06 Nov 2008 00:00:00 GMT

The results of the CIM Pluri Media Products & Attitudes survey are set to be released on Friday November 7 at 10 AM.

Sesame subscribers will receive a mail with the link to the Sesame Systems Ltd website where the database can be downloaded.

Sesame Hints & Tricks - Number One

Thu, 23 Oct 2008 00:00:00 GMT

Did you know that you can switch between base populations in the middle of an analysis? Watch this short demo and learn this simple trick.

This demo is the first in a series of hints and tricks that will help users to get more out of the SESAME media analysis and planning software.

Download the file below and enjoy the presentation.

Do not hesitate to send your feedback or questions via the contact page.

New Social Seat Address for MEDIAH bvba

Wed, 22 Oct 2008 00:00:00 GMT

From October 1, 2008 the Social Seat of MEDIAH bvba has been moved from Raversijdestraat 56 box 31 in 8400 Oostende to Provincieweg 298 box 1 in 9550 Herzele.

Media Agencies should pre-test ads

Fri, 10 Oct 2008 00:00:00 GMT

This is my statement : ‘Media agencies have the responsibility to pre-test the advertisements of their clients.’

Why do I believe media agencies have a responsibility in pre-testing advertisements? Not because I want to throw oil on the fire of the battle between creative and media agencies. On the contrary! I think pre-testing can help both parties to create added value for their clients.

In my view pre-testing advertisements is about measuring the capacity of an ad in drawing and holding ...

Measuring the ROO of customer media

Mon, 06 Oct 2008 00:00:00 GMT

Because gut feeling is not enough, CUSTO, the Belgian federation of customer media agencies, launches the CUSTO-meter. This research instrument helps to gain insight in the return on objectives of customer media. The questionnaire is designed to measure what people do with customer media (reading behaviour), to know how readers evaluate the medium and to discover what customer me...

Online tracking of attention and emotion

Wed, 24 Sep 2008 00:00:00 GMT

This presentation, prepared for the GRP Symposium (Brussels, September 25), explains the scientific background of MediaAnalyzer's AttentionTracking™ and EmotionTracking© online research technologies.

AttentionTracking™ is an intercative, online based procedure for measuring attention. The procedure makes use of the fact that humans are only in command of one, inseperable attention that controls motor activity as well as perception. For this, the hand and eye movements of respondents are synchronized in a short training session. Alg...

Convergence: what does it mean?

Wed, 24 Sep 2008 00:00:00 GMT

The theme of the GRP Symposium (September 25,2008) is "Convergence". But what is convergence? Is it more than just another marketing buzz word?

Literately, convergence signifies ‘coming together in one point’. For media that means that communication technologies and media channels are growing closer towards each other thanks to the impulse of digitalisation. We now talk more about video as a medium instead of television, because the television screen is no longer the only screen by which video content can be distributed and viewed. Text and still images are not limited...

IAB AdEx: online advertising spending +41%

Fri, 19 Sep 2008 00:00:00 GMT

Last Tuesday the results of the IAB AdEx survey 2007 were presented by Stéphanie Radochitzki (Media Contacts) and myself. 32 agencies and sales houses took part in the survey. The results show an increase of 41% of the total online advertising market in Belgium. The study further provides an overview of spendings and evolution of advertising channels such as display advertising, keywords, e-mail, etc. To view the presentation visit the IAB-Belgim web...

New: Online Web Site Usability Testing

Fri, 05 Sep 2008 00:00:00 GMT

For many businessess and consumers, the internet has become an increasingly more important component of what they do. There are many areas in which the internet is a fixed part of the buying decision: customers learn about and compare products, and get in touch with companies directly.
The experience of a web site - the user experience - contributes very directly to the response and conversion rates obtained on the web site, and to the overall image of your company and its products.

Usability.Analyzer is a quantitative research methodology that combines AttentionTracking (online eye ...

IAB AdEx 2007 presentation 16/09

Wed, 20 Aug 2008 00:00:00 GMT

IAB Belgium is organizing a breakfast presentation of the results of the Online Advertising Spendings survey 2006-2007 on September 16, 2008. For more information visit the IAB Belgium website.

Out-of-home : suffering or soaring?

Tue, 19 Aug 2008 00:00:00 GMT

Is out-of-home media consumption suffering or soaring?

Some might say that increasing fuel prices have a negative impact on out of home media consumption as people tend to drive and travel less and thus have less opportunities to see outdoor advertising...

On the other hand, new technologies like digital displays to Bluetooth or RFID interactivity to hand-held devices will in the (near?) future accelarate out-of-home media consumption.

Also the creative elements displayed have evolved from flat, static panels to 'ambient' media like building wraps, dynamic forms of video a...

MediaAnalyzer at GRP Symposium 25/09/2008

Mon, 18 Aug 2008 00:00:00 GMT

Dr. Steffen Egner, President and Founder of MediaAnalyzer Software and Research GmbH, and Patrick Hermie, are invited by GRP to give a presentation at the GRP Symposium next September 25 entitled:

“MediaAnalyzer - Online Tracking of Attention and Emotional Response to Advertising.”

AttentionTracking™ offers a view through the consumers’ eyes without directly measuring the eye. The founding father, Dr. Steffen Egner, will present the scientific background of AttentionTracking™ technology and of Emotion Tracking, the new online tool for ...

Summer Holiday

Mon, 04 Aug 2008 00:00:00 GMT

Dear contact,

My family and I enjoy a summer break from August 6 till August 17.
During that period it will be impossible to join me by e-mail.

Thank you for your understanding,

Patrick

I screen for i-screen!

Wed, 30 Jul 2008 00:00:00 GMT

It was predicted and it seems to be happening: screens play an ever increasing role in our lives. The television screen is still dominant in our homes, with digital TV and time shifted viewing providing us with more opportunities to watch. We have a ‘wii-fit’ at home and we now even work on our condition in front of the television set. Isn’t that’s a great alibi for couch potatoes!

But, people who have access to online and mobile video, can even enjoy more hours of video fun. According to the ‘Three Screen Report’ just released by The Nielsen Company...

Sesame Software Update September '08

Fri, 25 Jul 2008 00:00:00 GMT

The Sesame Analysis and Planning Software is evolving towards the new 'SESAME 2.0' version to be released mid 2009. In the meantime some updates and extra options will be added in the course of the coming months.

In September, with the publication of the new CIM Press results, a first smaller software update will be released. The update makes it possible to use 'long names' (up to 32 characters) in every output. This will improve the readability of the reports when long media title names, complex target descriptions, attitude items, etc. are involved.

The next n...

Condé Nast uses AttentionTracking™

Fri, 18 Jul 2008 00:00:00 GMT

Condé Nast USA has commissioned eye tracking research agency MediaAnalyzer to examine the effectiveness of its clients' ads, especially for its long-term advertisers.

MediaAnalyzer’s web-based 'AttentionTracking' technology tracks the path of eye movement while a print or online ad is being viewed. This, combined with a questionnaire, allows MediaAnalyzer to assess the ads that leave the most lasting impressions.

Scott McDonald, Condé Nast’s Senior Vice President of Marketing Research, said the partnership enables the company to offer "a unique value add t...

Should the Web have GRP's?

Thu, 17 Jul 2008 00:00:00 GMT

A month ago a lively dsicussion was started on MetricsInsider about the question whether internet needs to have GRP's or not.

John Chasin, Chief Research Officer at comScore resumed the arguments pro and against as follows:

The argument pro: GRPs put online advertising on equal footing with traditional advertising, thus supporting the migration to, and integration of, online advertising as part of the media mix for more categories, brands and advertisers.

The argument against: GRPs are important to traditional media beca...

Spot.Analyzer brochure available for download

Sat, 12 Jul 2008 00:00:00 GMT

Commercial video is by far the advertising medium with the strongest emotional effect. Some commercials can even become the "talk of the town". It takes important media budgets to run video campaigns on television, in cinema or on the internet. Pre-testing with Spot.Analyzer is the best way to maximize the return on investment of video commercials.

With the Spot.Analyzer we offer an extensive, action and recommendation oriented pre-test on the effect of your advertising. The basis of Spot.Analyzer is the integration of measuring emotion with the exclusive ...

Print.Analyzer brochure available for download

Fri, 11 Jul 2008 00:00:00 GMT

Only what is seen can make an impact! The most important task of a print ad in an editorial environment is to draw the reader's attention to it and hold it.

With the Print.Analyzer we offer an extensive, action and recommendation oriented pre-test on the effect of your advertising. We test the target group directly using the relevant keys to success. The basis of Print.Analyzer is the integration of attention analysis with AttentionTracking™ and a detailed survey, which has not only been tried and tested but is also unique to the market. Through our online-based technology, we ar...

WFA Blueprint website: good or bad idea?

Fri, 11 Jul 2008 00:00:00 GMT

4 years after the World Federation of Advertisers first published its 'Blueprint for consumer-centric holistic measurement' it has launched a website to provide supporting cases and an overview of progress made to date. The progress map shows that initiatives are underway in Brazil, the US, Japan, Australia and, closer to home, in the UK, France, Germany, Italy and Poland. That's a start! But, none of the projects is yet really making it to the Blueprint standards of being fully holist...

Attention please!

Wed, 02 Jul 2008 00:00:00 GMT

MediaAnalyzer Software and Research GmbH and MEDIAH have just concluded a partnership for the Belgian market. MediaAnalyzer has developed the innovative AttentionTracking™ technology which has set classical eye tracking free from its laboratorium environment in 2002. With the MediaAnalyzer AttentionTracking™ methodology, large groups of respondents can participate online in attention tracking research. This online solution turns pre-testing the effectiveness of advertisements in their ability to draw the attention towards the most relevant elements of the advertiseme...

Join the MEDIAHost community

Sun, 15 Jun 2008 00:00:00 GMT

The first ever community of advertising and media specialist in Belgium has been started as a group on LinkedIn. This is a group for marketing, media planning and research professionals with a holistic view who want to expand their network and ideas about communication and advertising effectiveness, new and traditional media, channel planning and research, consumer insights, media creativity, etc.

It is my ambition to turn this group into an active community of professionals who can exchange ideas and know how. This summer the community will further expand. In September, when the ...

The CHEETA Project

Mon, 19 May 2008 00:00:00 GMT

In tracking and evaluating communication effects (awareness, attitude or behavior changes) it is crucial to make a distinction between exposed and non-exposed parts of the target group or population to be able to isolate the effect. Therefore, most surveys include questions on the past or general media behavior of respondents. These questions give an approximate idea of the respondent’s opportunity to see the campaign during the last weeks or the campaign period. In the case of day after recall of television campaigns, the respondents can be asked precise questions about their viewing be...

SESAME: cross media planning TV + magazines

Tue, 23 Oct 2007 00:00:00 GMT

At the Worldwide Readership Symposium in Veinna we presented a paper describing how we succeeded to create a real cross media planning tool for magazines and television. This tool builds further on the Weekly Advertising page Reach project that was presented at the previous symposium in Prague.WAR reports the daily reach of an average page in a specific issue (not issue specific reach but an average of specific issues) for magazines. Three elements are crucial: time (day and daypart), proportion of pages looked at and number of pick ups of the issue per day. The data were c...